Project Description Redesign Proof of Concept Video

This video was created as a proof of concept, to inspire internal staff regarding the upcoming website redesign (circa 2012). The site was being reworked to include customizable features, instant product try-on, and product purchasing, as well as a robust community allowing status updates, notifications, sharing, and messaging. As creative director for the site, I was responsible for scripting, storyboarding, designing and animating the video.